In 2013, Chopard went on a quest for eco-friendly quality, a ride fuelled by the idea of profound humility and by a much needed commitment to making a real change. Aware of the social and environmental challenges that surround the jewellery industry, as a family owned business, Chopard has always looked to function in a way that is needed for people and the environment.
Through the years, these ideas have become more and more adored and felt by the company as a whole, going to the formalization and use of our Journey into our business practices and operations. The final location may in fact be far away, yet every action is even closer to getting a brighter future for Chopard as a company and its people, and the generations to come.
In particular, the Journey to Sustainable Luxury is based around the Chopard love for protecting and preserving the Earth from which the brand source raw materials. Chopard operate with compliance rules and real industry standards and practices.
This means being clear about business practices and ensuring they continually improve these practices over time. Chopard make sure that environmental, social and business conduct policies are communicated throughout the supply chain, from raw material suppliers, to internal employees, through to the communities in which the company operates, and the consumers who purchase the final products.
Founder of the brand, Louis-Ulysse Chopard was the son of a farmer who, at the young age of 24, brought out Maison Chopard to real fanfare. Making works of art with unique styles which nonetheless possessed serious precision and reliability, Chopard watches became highly coveted in the 19th century.
With amazing accuracy, Chopard developed into a genuinely respected and luxury brand that creates every one of their products in Switzerland. A real icon of Sonvilier, in the famous Swiss Jura region, Chopard is a modern day legend that commands respect across the globe. One of the key elements of the company is the fact that they place the training of their artisans at the top of their priorities. Regarding workshops, the brand ensures that key skills are passed down from worker to worker. Indeed, Chopard can call on a wealth of resources when it comes to highly skilled workers specialising in dozens of different niches.
Each product family from Chopard is inspired on the passions of a member of the Chopard family. Indeed, things like gorgeous precious stones, retro racing cars, amazing jewellery pieces or the pinnacle of precision and finishing details in watchmaking. Blue riband functions such as the Cannes Film Festival, the Mille Miglia race or the French Grand Prix are events that allow Chopard to demonstrate its adoration of and backing for everything from art to racing.
In a nod to its storied history and nuanced philosophy, self sufficiency is the key tenet of this brand. This goes a long way to showing why it is that the creation of Chopard timepieces has got to such a stunning level of vertical integration. Indeed, Chopard has been able to keep a flawless amount of brilliance and forward thinking to ensure that the knowhow remained pure down the years.
All in all, the Chopard Classic is a beautiful watch based on the ideas of simplicity and beauty, one of the most long lastingly adored watches in the world. Dripping with quality, this high end watch from Chopard is a true contemporary legend.