As the official timekeeper of the Mille Miglia, Chopard have created a range of timepieces paying homage to this legendary race that traverses the Italian campania. Each year Chopard makes a special edition of the Mille Miglia timepiece that’s given to drivers. Getting a berth in the 1000 Miglia isn’t a simple proposition, however it may be simpler than getting your hands on a coveted Mille Miglia watch.
The watch comes as a normal Mille Miglia GTS Automatic, but it’s equipped with surplus face created by partner of the Mille Miglia itself, Mike Prichinello. With red and white, the face has hues chosen by Prichinello himself. The situation perhaps brings to the mind’s eye a racetrack, but there’s a bigger thing with the look.
See, there are rather a lot of models of Chopard’s Mille Miglia, each specifically made for particular events. Indeed, the majority are elegant and esteemed. Yet, the Mille Miglia has a stainless steel case that is adored by fans.
Each product family from Chopard is inspired on the passions of a member of the Chopard family. Indeed, things like gorgeous precious stones, retro racing cars, amazing jewellery pieces or the pinnacle of precision and finishing details in watchmaking. Blue riband functions such as the Cannes Film Festival, the Mille Miglia race or the French Grand Prix are events that allow Chopard to demonstrate its adoration of and backing for everything from art to racing.
History of Chopard Watches
Louis-Ulysse Chopard, founder of the brand, was the son of a farmer who, at the young age of 24, launched Maison Chopard to great fanfare. Making works of art with unique styles which nonetheless possessed serious precision and reliability, Chopard watches became highly coveted in the 19th century.
With amazing accuracy, Chopard developed into a genuinely respected and luxury brand that creates every one of their products in Switzerland. A real icon of Sonvilier, in the famous Swiss Jura region, Chopard is a modern day legend that commands respect across the globe.
One of the key elements of the company is the fact that they place the training of their artisans at the top of their priorities. Regarding workshops, the brand ensures that key skills are passed down from worker to worker. Indeed, Chopard can call on a wealth of resources when it comes to highly skilled workers specialising in dozens of different niches.
In a nod to its storied history and nuanced philosophy, self sufficiency is the key tenet of this brand. This goes a long way to showing why it is that the creation of Chopard timepieces has got to such a stunning level of vertical integration. Indeed, Chopard has been able to keep a flawless amount of brilliance and forward thinking to ensure that the knowhow remained pure down the years.